Features and Opinion – Page 2

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An unfair disadvantage

2021-06-30T08:25:00Z

Victoria Moffatt analyses how women have been disproportionately affected by COVID-19 and speaks to lawyers about their experiences working from home.

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Press play

2021-04-13T00:00:00Z

Victoria Moffatt explains how law firm leaders can harness the power of media relations to market their firms and increase their reach

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Content is king

2021-01-19T00:01:00Z

Many of the traditional channels for business development were shut down or limited in the pandemic. Douglas McPherson looks at how to use one channel always open to law firms: content marketing

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First impressions count

2021-01-19T00:01:00Z

What makes a strong and effective law firm website? Nick Francis provides a simple guide to assessing your site and identifying areas for improvement, to make sure your site showcases your firm and helps you win clients

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Preparing for submissions season

2020-11-18T16:47:00Z

Love them or loathe them, the legal directories are here to stay. Victoria Moffat explains how law firms should go about preparing for submission season

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Here comes the rain again

2020-10-06T00:00:00Z

Bob Spence looks at how to restart your rainmaking activities post-lockdown, including how to prioritise your business development efforts, and how to restart stagnant conversations with clients and prospects 

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Lights, camera, action!

2020-07-07T00:00:00Z

Ben Trott looks at the rise of video content for law firms under lockdown, and what you can learn to deliver effective, useful content which supports your clients and bolsters your firm’s reputation 

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Virtuous circle

2020-07-07T00:00:00Z

Nick Jarrett-Kerr looks at how professionals can break into the circle of trust with clients and colleagues, including in a time of social distancing

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Screen capture

2020-07-07T00:00:00Z

Clients and prospects are now used to using webcams and teleconferencing software for meetings – and are unlikely to change their habits after lockdown. Bob Spence looks at how rainmakers can use technology to conduct effective business development online

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Shuffle the cards

2020-04-07T01:00:00Z

Exchanging business cards at networking events is part of most law firms’ business development activity. Bob Spence looks at why this may not be the best use of time, and how else you can build your network and win new business  

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The eye of the beholder

2020-04-07T01:00:00Z

You may think you can change your brand by changing your logo, but brand is far more about how clients and staff – both current and potential – perceive you. Ben Trott looks at how to understand and influence your firm’s brand

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Search and rescue

2020-01-14T00:00:00Z

Ben Trott provides a beginner’s guide to search engine optimisation – what it is, how it can help you win new clients, and the pitfalls to watch out for

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Mixing it up

2019-10-01T00:00:00Z

Do you know how to influence a potential client’s decision-making process so they choose you over a competitor? Neil Quantick looks at what law firms can learn from two key marketing theories: the buyer decision process and the marketing mix 

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Onwards and upwards

2019-04-09T00:00:00Z

Accountancy firms of all sizes are looking to build up their legal offerings. But will this challenge mid-sized law firms, or drive new ways of working together? And what effect will proposed regulatory changes have? Grania Langdon-Down investigates

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Pick and choose

2019-04-02T13:38:00Z

What’s the right option for marketing in your firm? Should you have a marketing committee or make a single partner responsible? Should you appoint internally, recruit or outsource? Sue Bramall provides her top tips

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The client is king

2019-01-15T00:14:00Z

How can you kickstart your firm’s growth in 2019? Emma Massingham offers a five-step plan for success through focusing on your targets and clients

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Choice morsels

2018-04-17T00:00:00Z

Barry Wilkinson reviews a recent book on how to become the firm of choice, which takes the innovative approach of presenting its lessons through a case study of a firm wanting to make radical change

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Sliced and diced

2018-01-16T00:00:00Z

Larry Cattle looks at the value of small insights gained from research with your potential and current clients, and how it can make a big difference to client attraction and retention

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The highest bidder?

2018-01-16T00:00:00Z

Pay-per-click advertising is now a key part of marketing for law firms, but should you also consider bidding on your competitors’ keywords? Susan Hallam looks at the benefits and risks

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Piece of cake

2017-07-04T00:00:00Z

Many law firms focus far more on winning new clients – getting a bigger slice of the cake – than getting new business from existing clients – baking a bigger cake. Joe Reevy explains how to use customer relationship management to build an effective cross-selling process for your firm