Features and Opinion – Page 2

  • Susan Hallam
    Feature

    The highest bidder?

    2018-01-16T00:00:00Z

    Pay-per-click advertising is now a key part of marketing for law firms, but should you also consider bidding on your competitors’ keywords? Susan Hallam looks at the benefits and risks

  • joe reevy 140x94
    Feature

    Piece of cake

    2017-07-04T00:00:00Z

    Many law firms focus far more on winning new clients – getting a bigger slice of the cake – than getting new business from existing clients – baking a bigger cake. Joe Reevy explains how to use customer relationship management to build an effective cross-selling process for your firm ...

  • kate adam 140x96
    Feature

    On a roll

    2017-04-11T00:00:00Z

    So your firm has won an award? Great news, but don’t stop there. By taking the right steps now, you can capitalise on your win and make it work for you for years to come. Kate Adam provides a step-by-step guide to using an award win as a marketing ...

  • gavin ward 140x96
    Feature

    Window of opportunity

    2017-04-11T00:00:00Z

    Gavin Ward explains how firms can use their websites and online presence to grow the reputation of their solicitors, practice areas and sector groups, acquire new clients from the internet, and ultimately succeed online

  • annaliese fiehn
    Feature

    The main event

    2017-01-31T00:00:00Z

    Events can help you promote your firm to new and existing clients, and build relationships – but only if you do it well. Annaliese Fiehn provides her top tips for planning an event

  • Sue Bramall
    Feature

    Site for sore eyes

    2017-01-31T00:00:00Z

    If you’re looking to relaunch your firm’s website, or develop a site for a new firm, you need to know the common pitfalls to avoid, to give you the best chance of success. Sue Bramall and Peter Wright offer some real-life cautionary tales

  • ann harrison 140x96
    Feature

    In the Manager's Chair: Spinning plates

    2016-11-08T00:00:00Z

    Duncan Wood talks to Ann Harrison , chairwoman of Stephensons and member of the Law Management Section committee, about juggling multiple roles, presiding over a period of impressive organic growth, and making plans for the future

  • hand grabbing phones
    Feature

    Turning the conversation

    2016-11-08T00:00:00Z

    From social media to review sites, there are conversations going on out there about your business. You need to know how to react when one of those turns negative, so you can avoid lasting damage to your online reputation. David Gilroy explains

  • Picture of Jeremy Holt
    Feature

    Defying conventional wisdom

    2016-08-30T13:30:00Z

    Partner Jeremy Holt discusses growing and running a law firm, according to ‘conventional wisdom’.

  • gavin ward 140x96
    Feature

    Spread the word

    2016-08-02T00:00:00Z

    Law firms are increasingly recognising the value of content marketing to showcase their expertise, but there is no point writing great content if it cannot be found by potential clients. Gavin Ward provides his 10 top tips for effective online content distribution

  • Barry Wilkinson
    Feature

    Hero of our time

    2016-08-02T00:00:00Z

    In an increasingly competitive market, legal businesses need to find a way to stand out from the crowd. One option, especially for high street and full-service firms, is to aim to become a ‘local hero’ business. Barry Wilkinson explains

  • christina blacklaws 1000x1000
    Feature

    Ringing the changes

    2016-08-02T00:00:00Z

    In conversation with Elizabeth Noone , Christina Blacklaws  reflects on her new role as deputy vice president of the Law Society, and discusses effective leadership and pressing issues for the profession

  • networking-coloured-counters-on-board
    Feature

    Five business development options that don’t involve networking

    2016-06-29T15:37:00Z

    A lawyer’s career hinges on their ability to win work. Douglas McPherson suggests five alternative options for those that don’t like formal networking

  • power button
    Feature

    The PSC register: what legal practice managers need to know

    2016-06-29T15:28:00Z

    The requirement for a register of ‘persons with significant control’ came into force on 6 April 2016. Alison Matthews explains what you need to know

  • llp1 1000
    Feature

    First things first

    2016-05-06T11:32:00Z

    A clear understanding of your firm’s brand – at its simplest, what it sells, to whom, and why – is an essential first step in ensuring you deploy your marketing resource effectively to win the business you want. Ben Kamble explains

  • Sally Azarmi
    Feature

    Running for my life

    2016-05-06T11:31:00Z

    Sally Azarmi began training for the London Marathon last year, despite never having run competitively before, and having a painful condition in one leg. And the training taught her more about running her law firm than she ever could have expected

  • darryl cooke 140x96
    Feature

    Gunning for success

    2016-05-06T11:30:00Z

    With a distinguished career as a law firm partner behind him, Darryl Cooke co-founded a law firm, gunnercooke, on an innovative new model. He explains to Duncan Wood how the firm is challenging the way that legal services are delivered 

  • mindfulness graphic 1000x1000
    Feature

    Piece of mind

    2016-05-06T11:26:00Z

    One simple technique can help lawyers with everything from stress to client care, time management to leadership: mindfulness. Martin Stepek , in conversation with Peter Nicholson , explains how it works, and how he has implemented it in his firm.

  • kerry underwood 140x96
    Feature

    Silver service

    2016-05-06T11:22:00Z

    Clients are rarely able to judge you on how well you know the law, but they can judge you on how well you look after them: your opening hours, how your reception looks, the clarity of your communications. Kerry Underwood offers his tips for top-quality client service

  • 14845 linkedin social media icon
    Feature

    Book review: LinkedIn for Lawyers – Developing a Profile to Grow Your Practice

    2016-04-14T14:05:00Z

    Can LinkedIn help lawyers improve their practice in an efficient and cost effective way, or is it a time-consuming luxury? Barry Wilkinson reviews LinkedIn for Lawyers - Developing a Profile to Grow Your Practice (by Emily Miller and Kirsten Hodgson) and offers his verdict