Features and Opinion – Page 2

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The highest bidder?

2018-01-16T00:00:00Z

Pay-per-click advertising is now a key part of marketing for law firms, but should you also consider bidding on your competitors’ keywords? Susan Hallam looks at the benefits and risks

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Piece of cake

2017-07-04T00:00:00Z

Many law firms focus far more on winning new clients – getting a bigger slice of the cake – than getting new business from existing clients – baking a bigger cake. Joe Reevy explains how to use customer relationship management to build an effective cross-selling process for your firm ...

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On a roll

2017-04-11T00:00:00Z

So your firm has won an award? Great news, but don’t stop there. By taking the right steps now, you can capitalise on your win and make it work for you for years to come. Kate Adam provides a step-by-step guide to using an award win as a marketing ...

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Window of opportunity

2017-04-11T00:00:00Z

Gavin Ward explains how firms can use their websites and online presence to grow the reputation of their solicitors, practice areas and sector groups, acquire new clients from the internet, and ultimately succeed online

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The main event

2017-01-31T00:00:00Z

Events can help you promote your firm to new and existing clients, and build relationships – but only if you do it well. Annaliese Fiehn provides her top tips for planning an event

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Site for sore eyes

2017-01-31T00:00:00Z

If you’re looking to relaunch your firm’s website, or develop a site for a new firm, you need to know the common pitfalls to avoid, to give you the best chance of success. Sue Bramall and Peter Wright offer some real-life cautionary tales

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In the Manager's Chair: Spinning plates

2016-11-08T00:00:00Z

Duncan Wood talks to Ann Harrison , chairwoman of Stephensons and member of the Law Management Section committee, about juggling multiple roles, presiding over a period of impressive organic growth, and making plans for the future

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Turning the conversation

2016-11-08T00:00:00Z

From social media to review sites, there are conversations going on out there about your business. You need to know how to react when one of those turns negative, so you can avoid lasting damage to your online reputation. David Gilroy explains

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Defying conventional wisdom

2016-08-30T13:30:00Z

Partner Jeremy Holt discusses growing and running a law firm, according to ‘conventional wisdom’.

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Spread the word

2016-08-02T00:00:00Z

Law firms are increasingly recognising the value of content marketing to showcase their expertise, but there is no point writing great content if it cannot be found by potential clients. Gavin Ward provides his 10 top tips for effective online content distribution

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Hero of our time

2016-08-02T00:00:00Z

In an increasingly competitive market, legal businesses need to find a way to stand out from the crowd. One option, especially for high street and full-service firms, is to aim to become a ‘local hero’ business. Barry Wilkinson explains

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Ringing the changes

2016-08-02T00:00:00Z

In conversation with Elizabeth Noone , Christina Blacklaws  reflects on her new role as deputy vice president of the Law Society, and discusses effective leadership and pressing issues for the profession

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Five business development options that don’t involve networking

2016-06-29T15:37:00Z

A lawyer’s career hinges on their ability to win work. Douglas McPherson suggests five alternative options for those that don’t like formal networking

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The PSC register: what legal practice managers need to know

2016-06-29T15:28:00Z

The requirement for a register of ‘persons with significant control’ came into force on 6 April 2016. Alison Matthews explains what you need to know

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First things first

2016-05-06T11:32:00Z

A clear understanding of your firm’s brand – at its simplest, what it sells, to whom, and why – is an essential first step in ensuring you deploy your marketing resource effectively to win the business you want. Ben Kamble explains

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Running for my life

2016-05-06T11:31:00Z

Sally Azarmi began training for the London Marathon last year, despite never having run competitively before, and having a painful condition in one leg. And the training taught her more about running her law firm than she ever could have expected

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Gunning for success

2016-05-06T11:30:00Z

With a distinguished career as a law firm partner behind him, Darryl Cooke co-founded a law firm, gunnercooke, on an innovative new model. He explains to Duncan Wood how the firm is challenging the way that legal services are delivered 

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Piece of mind

2016-05-06T11:26:00Z

One simple technique can help lawyers with everything from stress to client care, time management to leadership: mindfulness. Martin Stepek , in conversation with Peter Nicholson , explains how it works, and how he has implemented it in his firm.

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Silver service

2016-05-06T11:22:00Z

Clients are rarely able to judge you on how well you know the law, but they can judge you on how well you look after them: your opening hours, how your reception looks, the clarity of your communications. Kerry Underwood offers his tips for top-quality client service

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Book review: LinkedIn for Lawyers – Developing a Profile to Grow Your Practice

2016-04-14T14:05:00Z

Can LinkedIn help lawyers improve their practice in an efficient and cost effective way, or is it a time-consuming luxury? Barry Wilkinson reviews LinkedIn for Lawyers - Developing a Profile to Grow Your Practice (by Emily Miller and Kirsten Hodgson) and offers his verdict