Crisis averted
Social media has made it easier than ever for negative stories to spread. Reputation management specialist Nick McAleenan sets out what to consider if your firm is under fire
Charm offensive
Lauren Bridgen shares Simmons & Simmons’ journey of setting up its client programme and how this has helped drive its growth strategy
Making a mark
Tim Newsome gives a brief overview of how trademarks work and how they can apply to various features of the web
Winning formula
How can you win clients in a cost-sensitive economy? Emma Egerton-Jones investigates
The right hire
Andre Thomas outlines three key steps to hiring the right person for your firm
Growing gains
Legal business development is based on good client relationships but lawyers all too frequently waste opportunities to build meaningful connections. Robin Dicks explains the right questions to ask to refine your growth strategy and win more work
Ready to launch
Sally Thompson and Sue Bramall share their step-by-step approach to the rebranding and relaunch of a new website at a law firm