How to define your firm’s brand
In a crowded legal market, a strong brand will set your firm apart. Oliver Eardley, principal marketing consultant at digital marketing agency Add People, shares six key strategies to define your brand, build trust and attract clients
Culture crafting: insights from the top 100 law firms
Lara Squires looks at what we can learn from the values of the top 100 law firms
Stay on message
Melissa Davis outlines how to build a successful brand by harnessing the relationship between internal law firm culture and public relations
Spreading the word
Gav Ward looks at the opportunities for using artificial intelligence in content marketing and the potential risks of doing so
Winning ways
Sue Bramall, who has participated in several award panels for law firm marketing, shares her top tips for success
Culture club
How do you create an effective business development culture? Douglas McPherson offers some steps for success
Crisis averted
Social media has made it easier than ever for negative stories to spread. Reputation management specialist Nick McAleenan sets out what to consider if your firm is under fire