Stay on message
Melissa Davis outlines how to build a successful brand by harnessing the relationship between internal law firm culture and public relations
Spreading the word
Gav Ward looks at the opportunities for using artificial intelligence in content marketing and the potential risks of doing so
Winning ways
Sue Bramall, who has participated in several award panels for law firm marketing, shares her top tips for success
Culture club
How do you create an effective business development culture? Douglas McPherson offers some steps for success
Crisis averted
Social media has made it easier than ever for negative stories to spread. Reputation management specialist Nick McAleenan sets out what to consider if your firm is under fire
Charm offensive
Lauren Bridgen shares Simmons & Simmons’ journey of setting up its client programme and how this has helped drive its growth strategy
Making a mark
Tim Newsome gives a brief overview of how trademarks work and how they can apply to various features of the web