Private eye
Paul Bennett and Andrew Roberts examine how the increase in firms backed by private equity investors is changing the face of law firm provision
Trial by media
Victoria Moffatt explains what reputation is, why it’s important and how law firm leaders can employ a strong reputation to grow their business
How to define your firm’s brand
In a crowded legal market, a strong brand will set your firm apart. Oliver Eardley, principal marketing consultant at digital marketing agency Add People, shares six key strategies to define your brand, build trust and attract clients
Culture crafting: insights from the top 100 law firms
Lara Squires looks at what we can learn from the values of the top 100 law firms
Stay on message
Melissa Davis outlines how to build a successful brand by harnessing the relationship between internal law firm culture and public relations
Spreading the word
Gav Ward looks at the opportunities for using artificial intelligence in content marketing and the potential risks of doing so
Winning ways
Sue Bramall, who has participated in several award panels for law firm marketing, shares her top tips for success