Sue Bramall

Sue Bramall

Sue Bramall is managing director of Berners Marketing (www.bernersmarketing.com), providing marketing and business development support exclusively for the legal profession

  • Sue Bramall
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    Pick and choose

    2019-04-02T13:38:00

    What’s the right option for marketing in your firm? Should you have a marketing committee or make a single partner responsible? Should you appoint internally, recruit or outsource? Sue Bramall provides her top tips

  • Sue Bramall
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    Nothing but a number

    2018-11-06T00:10:00

    There are now over 15 million people aged over 60 in the UK, but the marketing approach for this audience is often clichéd and outdated. Sue Bramall explains some key points to consider, and the mistakes to avoid

  • Streets ahead
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    Streets ahead

    2018-06-06T00:00:00

    Times are tough in the conveyancing market, putting the power in the hands of the client. So how can you ensure you stand out from the competition? Sue Bramall gives her 12 steps for success

  • Sue Bramall
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    Site for sore eyes

    2017-01-31T00:00:00

    If you’re looking to relaunch your firm’s website, or develop a site for a new firm, you need to know the common pitfalls to avoid, to give you the best chance of success. Sue Bramall and Peter Wright offer some real-life cautionary tales

  • Sue Bramall
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    Cross purposes

    2016-07-18T10:56:00

    Winning new work from existing clients will improve return on investment in marketing, client retention, revenues and profit, but many initiatives fail to make progress. Sue Bramall introduces a strategic approach to cross-selling private client services

  • Sue Bramall
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    Conversion rate

    2016-02-10T10:28:00

    Do you know which of your firm’s business development activities translate into the most high quality enquiries? How well do you convert those enquiries into instructions? Sue Bramall provides a beginner’s guide to maximising conversion

  • Sue Bramall
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    Your heart’s content

    2015-02-15T20:56:00

    Gone are the days when the extent of a law firm’s content was contributions to academic journals and books. Good quality articles and multimedia content are now an essential business development tool. Sue Bramall explains

  • Sue Bramall
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    Measure for measure

    2014-05-07T00:00:00

    Knowing which marketing activities work best is key to efficient business development for law firms. Sue Bramall explains how to plan for and measure your marketing for maximum impact

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    Crossing the void

    2014-02-12T00:00:00

    Your law firm could reap rewards in everything from staff motivation to client 
satisfaction by implementing cross-selling initiatives. Sue Bramall outlines the five 
key building blocks to get started

  • Sue Bramall
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    Who you know

    2013-11-12T00:00:00

    Your client information is key to generating new business, but too few law firms harness this information effectively. Sue Bramall explains how to use client relationship management tools – from basic spreadsheets to bespoke solutions – to build your business

  • Sue Bramall
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    Standing out

    2013-05-14T00:00:00

    Excellence in client service is a vital tool in the battle for business against new entrants to the legal profession with big marketing budgets. However, it can only be achieved with strong leadership and participation at every stage of the client experience, says Sue Bramall