Sue Bramall
Sue Bramall is managing director of Berners Marketing and a member of the Law Consultancy Network
FeatureWinning ways
Sue Bramall, who has participated in several award panels for law firm marketing, shares her top tips for success
FeatureGreen light
Sue Bramall speaks to Martin Bunch and Natalie Cooksey about the success of their firms’ environmental strategies, and why being transparent about your own initiatives is vital to avoid greenwashing
FeatureReady to launch
Sally Thompson and Sue Bramall share their step-by-step approach to the rebranding and relaunch of a new website at a law firm
FeatureIs anxiety ignored within law firm marketing?
Sue Bramall, managing director of Berners Marketing, looks at the impact anxiety has within law firm marketing, and what you can do to support both employees and clients
FeatureLoose connections? How to keep in touch with clients
Sue Bramall and Fariha Butt talk about how to keep in touch with clients during coronavirus.
FeaturePick and choose
What’s the right option for marketing in your firm? Should you have a marketing committee or make a single partner responsible? Should you appoint internally, recruit or outsource? Sue Bramall provides her top tips
FeatureNothing but a number
There are now over 15 million people aged over 60 in the UK, but the marketing approach for this audience is often clichéd and outdated. Sue Bramall explains some key points to consider, and the mistakes to avoid
FeatureStreets ahead
Times are tough in the conveyancing market, putting the power in the hands of the client. So how can you ensure you stand out from the competition? Sue Bramall gives her 12 steps for success
FeatureSite for sore eyes
If you’re looking to relaunch your firm’s website, or develop a site for a new firm, you need to know the common pitfalls to avoid, to give you the best chance of success. Sue Bramall and Peter Wright offer some real-life cautionary tales
FeatureCross purposes
Winning new work from existing clients will improve return on investment in marketing, client retention, revenues and profit, but many initiatives fail to make progress. Sue Bramall introduces a strategic approach to cross-selling private client services
FeatureConversion rate
Do you know which of your firm’s business development activities translate into the most high quality enquiries? How well do you convert those enquiries into instructions? Sue Bramall provides a beginner’s guide to maximising conversion
FeatureYour heart’s content
Gone are the days when the extent of a law firm’s content was contributions to academic journals and books. Good quality articles and multimedia content are now an essential business development tool. Sue Bramall explains
FeatureMeasure for measure
Knowing which marketing activities work best is key to efficient business development for law firms. Sue Bramall explains how to plan for and measure your marketing for maximum impact
FeatureCrossing the void
Your law firm could reap rewards in everything from staff motivation to client satisfaction by implementing cross-selling initiatives. Sue Bramall outlines the five key building blocks to get started
FeatureWho you know
Your client information is key to generating new business, but too few law firms harness this information effectively. Sue Bramall explains how to use client relationship management tools – from basic spreadsheets to bespoke solutions – to build your business
FeatureStanding out
Excellence in client service is a vital tool in the battle for business against new entrants to the legal profession with big marketing budgets. However, it can only be achieved with strong leadership and participation at every stage of the client experience, says Sue Bramall