Features and Opinion

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    Feature

    Stay on message

    2025-01-30T00:00:00Z

    Melissa Davis outlines how to build a successful brand by harnessing the relationship between internal law firm culture and public relations

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    Feature

    Spreading the word

    2025-01-30T00:00:00Z

    Gav Ward looks at the opportunities for using artificial intelligence in content marketing and the potential risks of doing so

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    Winning ways

    2024-10-31T00:00:00Z

    Sue Bramall, who has participated in several award panels for law firm marketing, shares her top tips for success

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    Feature

    Culture club

    2024-10-31T00:00:00Z

    How do you create an effective business development culture? Douglas McPherson offers some steps for success

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    Feature

    Charm offensive

    2024-07-30T00:00:00Z

    Lauren Bridgen shares Simmons & Simmons’ journey of setting up its client programme and how this has helped drive its growth strategy

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    Feature

    Crisis averted

    2024-07-30T00:00:00Z

    Social media has made it easier than ever for negative stories to spread. Reputation management specialist Nick McAleenan sets out what to consider if your firm is under fire

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    Feature

    Making a mark

    2024-01-30T00:00:00Z

    Tim Newsome gives a brief overview of how trademarks work and how they can apply to various features of the web

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    Feature

    Winning formula

    2024-01-30T00:00:00Z

    How can you win clients in a cost-sensitive economy? Emma Egerton-Jones investigates

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    Feature

    The right hire

    2023-10-17T00:00:00Z

    Andre Thomas outlines three key steps to hiring the right person for your firm

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    Feature

    Growing gains

    2023-08-10T00:00:00Z

    Legal business development is based on good client relationships but lawyers all too frequently waste opportunities to build meaningful connections. Robin Dicks explains the right questions to ask to refine your growth strategy and win more work

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    Feature

    Ready to launch

    2023-08-10T00:00:00Z

    Sally Thompson and Sue Bramall share their step-by-step approach to the rebranding and relaunch of a new website at a law firm

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    Feature

    Telling tales

    2023-08-10T00:00:00Z

    Brendan Pittaway outlines how and why you should use public relations to build your business

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    Feature

    Consultancy matters

    2023-08-10T00:00:00Z

    Lucy Trevelyan looks at the increasing popularity of the consultancy model of providing legal services

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    Feature

    Feedback loop

    2022-07-21T15:19:00Z

    Amanda Croxon explains why you need to embrace online reviews as a way of enhancing your reputation, how you should handle responding to negative feedback, and what to do with fake reviews

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    Feature

    Under the microscope

    2022-07-21T14:54:00Z

    Victoria Moffatt investigates how current affairs have brought law firms under scrutiny, and what firms can do to manage reputation when they have ‘unpopular’ clients

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    Feature

    Lay of the land

    2022-07-21T13:38:00Z

    Oktra share some examples of how firms are maximising their office space for hybrid and flexible working

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    Future proof

    2021-10-18T00:00:00Z

    Michelle Howard discusses how you can future proof your firm by building brand value for your clients

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    Feature

    Skin deep

    2021-07-06T00:00:00Z

    Convincing clients or potential recruits that your firm has strong diversity credentials is more than just jazzing up your website. A commitment to diversity must be embedded within a firm’s culture, says Sue Bramall

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    Feature

    An unfair disadvantage

    2021-06-30T08:25:00Z

    Victoria Moffatt analyses how women have been disproportionately affected by COVID-19 and speaks to lawyers about their experiences working from home.

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    Feature

    Press play

    2021-04-13T00:00:00Z

    Victoria Moffatt explains how law firm leaders can harness the power of media relations to market their firms and increase their reach