Features and Opinion

  • michelle-howard-600x400
    Feature

    Future proof

    2021-10-18T00:00:00Z

    Michelle Howard discusses how you can future proof your firm by building brand value for your clients

  • sue-bramall-600x400
    Feature

    Skin deep

    2021-07-06T00:00:00Z

    Convincing clients or potential recruits that your firm has strong diversity credentials is more than just jazzing up your website. A commitment to diversity must be embedded within a firm’s culture, says Sue Bramall

  • victoria-moffatt-600x400
    Feature

    An unfair disadvantage

    2021-06-30T08:25:00Z

    Victoria Moffatt analyses how women have been disproportionately affected by COVID-19 and speaks to lawyers about their experiences working from home.

  • victoria-moffatt-600x400
    Feature

    Press play

    2021-04-13T00:00:00Z

    Victoria Moffatt explains how law firm leaders can harness the power of media relations to market their firms and increase their reach

  • Online impressons: laptop screens, some with 'welcome' sign and shop awning, others with loading screens and error messages
    Feature

    First impressions count

    2021-01-19T00:01:00Z

    What makes a strong and effective law firm website? Nick Francis provides a simple guide to assessing your site and identifying areas for improvement, to make sure your site showcases your firm and helps you win clients

  • Feature

    Content is king

    2021-01-19T00:01:00Z

    Many of the traditional channels for business development were shut down or limited in the pandemic. Douglas McPherson looks at how to use one channel always open to law firms: content marketing

  • Four people holding up speech bubble banners
    Feature

    Preparing for submissions season

    2020-11-18T16:47:00Z

    Love them or loathe them, the legal directories are here to stay. Victoria Moffat explains how law firms should go about preparing for submission season

  • Bob Spence
    Feature

    Here comes the rain again

    2020-10-06T00:00:00Z

    Bob Spence looks at how to restart your rainmaking activities post-lockdown, including how to prioritise your business development efforts, and how to restart stagnant conversations with clients and prospects 

  • Ben Trott
    Feature

    Lights, camera, action!

    2020-07-07T00:00:00Z

    Ben Trott looks at the rise of video content for law firms under lockdown, and what you can learn to deliver effective, useful content which supports your clients and bolsters your firm’s reputation 

  • trust-circle 600x400
    Feature

    Virtuous circle

    2020-07-07T00:00:00Z

    Nick Jarrett-Kerr looks at how professionals can break into the circle of trust with clients and colleagues, including in a time of social distancing

  • Bob Spence
    Feature

    Screen capture

    2020-07-07T00:00:00Z

    Clients and prospects are now used to using webcams and teleconferencing software for meetings – and are unlikely to change their habits after lockdown. Bob Spence looks at how rainmakers can use technology to conduct effective business development online

  • Beauty-600x400
    Feature

    The eye of the beholder

    2020-04-07T01:00:00Z

    You may think you can change your brand by changing your logo, but brand is far more about how clients and staff – both current and potential – perceive you. Ben Trott looks at how to understand and influence your firm’s brand

  • bob-spence-600x400
    Feature

    Shuffle the cards

    2020-04-07T01:00:00Z

    Exchanging business cards at networking events is part of most law firms’ business development activity. Bob Spence looks at why this may not be the best use of time, and how else you can build your network and win new business  

  • Ben Trott
    Feature

    Search and rescue

    2020-01-14T00:00:00Z

    Ben Trott provides a beginner’s guide to search engine optimisation – what it is, how it can help you win new clients, and the pitfalls to watch out for

  • Marketing mix - scientist holding beakers with different coloured liquids
    Feature

    Mixing it up

    2019-10-01T00:00:00Z

    Do you know how to influence a potential client’s decision-making process so they choose you over a competitor? Neil Quantick looks at what law firms can learn from two key marketing theories: the buyer decision process and the marketing mix 

  • Compete - climbing towards flag at top of mountain
    Feature

    Onwards and upwards

    2019-04-09T00:00:00Z

    Accountancy firms of all sizes are looking to build up their legal offerings. But will this challenge mid-sized law firms, or drive new ways of working together? And what effect will proposed regulatory changes have? Grania Langdon-Down investigates

  • Sue Bramall
    Feature

    Pick and choose

    2019-04-02T13:38:00Z

    What’s the right option for marketing in your firm? Should you have a marketing committee or make a single partner responsible? Should you appoint internally, recruit or outsource? Sue Bramall provides her top tips

  • client-is-king-380x254
    Feature

    The client is king

    2019-01-15T00:14:00Z

    How can you kickstart your firm’s growth in 2019? Emma Massingham offers a five-step plan for success through focusing on your targets and clients

  • Barry Wilkinson
    Feature

    Choice morsels

    2018-04-17T00:00:00Z

    Barry Wilkinson reviews a recent book on how to become the firm of choice, which takes the innovative approach of presenting its lessons through a case study of a firm wanting to make radical change

  • larry cattle
    Feature

    Sliced and diced

    2018-01-16T00:00:00Z

    Larry Cattle looks at the value of small insights gained from research with your potential and current clients, and how it can make a big difference to client attraction and retention