Features and Opinion
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Stay on message
Melissa Davis outlines how to build a successful brand by harnessing the relationship between internal law firm culture and public relations
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Spreading the word
Gav Ward looks at the opportunities for using artificial intelligence in content marketing and the potential risks of doing so
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Winning ways
Sue Bramall, who has participated in several award panels for law firm marketing, shares her top tips for success
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Culture club
How do you create an effective business development culture? Douglas McPherson offers some steps for success
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Charm offensive
Lauren Bridgen shares Simmons & Simmons’ journey of setting up its client programme and how this has helped drive its growth strategy
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Crisis averted
Social media has made it easier than ever for negative stories to spread. Reputation management specialist Nick McAleenan sets out what to consider if your firm is under fire
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Making a mark
Tim Newsome gives a brief overview of how trademarks work and how they can apply to various features of the web
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Winning formula
How can you win clients in a cost-sensitive economy? Emma Egerton-Jones investigates
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The right hire
Andre Thomas outlines three key steps to hiring the right person for your firm
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Growing gains
Legal business development is based on good client relationships but lawyers all too frequently waste opportunities to build meaningful connections. Robin Dicks explains the right questions to ask to refine your growth strategy and win more work
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Ready to launch
Sally Thompson and Sue Bramall share their step-by-step approach to the rebranding and relaunch of a new website at a law firm
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Telling tales
Brendan Pittaway outlines how and why you should use public relations to build your business
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Consultancy matters
Lucy Trevelyan looks at the increasing popularity of the consultancy model of providing legal services
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Feedback loop
Amanda Croxon explains why you need to embrace online reviews as a way of enhancing your reputation, how you should handle responding to negative feedback, and what to do with fake reviews
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Under the microscope
Victoria Moffatt investigates how current affairs have brought law firms under scrutiny, and what firms can do to manage reputation when they have ‘unpopular’ clients
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Lay of the land
Oktra share some examples of how firms are maximising their office space for hybrid and flexible working
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Future proof
Michelle Howard discusses how you can future proof your firm by building brand value for your clients
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An unfair disadvantage
Victoria Moffatt analyses how women have been disproportionately affected by COVID-19 and speaks to lawyers about their experiences working from home.
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Press play
Victoria Moffatt explains how law firm leaders can harness the power of media relations to market their firms and increase their reach