Features and Opinion
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Making a mark
Tim Newsome gives a brief overview of how trademarks work and how they can apply to various features of the web
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Winning formula
How can you win clients in a cost-sensitive economy? Emma Egerton-Jones investigates
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The right hire
Andre Thomas outlines three key steps to hiring the right person for your firm
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Growing gains
Legal business development is based on good client relationships but lawyers all too frequently waste opportunities to build meaningful connections. Robin Dicks explains the right questions to ask to refine your growth strategy and win more work
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Ready to launch
Sally Thompson and Sue Bramall share their step-by-step approach to the rebranding and relaunch of a new website at a law firm
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Consultancy matters
Lucy Trevelyan looks at the increasing popularity of the consultancy model of providing legal services
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Telling tales
Brendan Pittaway outlines how and why you should use public relations to build your business
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Feedback loop
Amanda Croxon explains why you need to embrace online reviews as a way of enhancing your reputation, how you should handle responding to negative feedback, and what to do with fake reviews
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Under the microscope
Victoria Moffatt investigates how current affairs have brought law firms under scrutiny, and what firms can do to manage reputation when they have ‘unpopular’ clients
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Lay of the land
Oktra share some examples of how firms are maximising their office space for hybrid and flexible working
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Future proof
Michelle Howard discusses how you can future proof your firm by building brand value for your clients
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An unfair disadvantage
Victoria Moffatt analyses how women have been disproportionately affected by COVID-19 and speaks to lawyers about their experiences working from home.
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Press play
Victoria Moffatt explains how law firm leaders can harness the power of media relations to market their firms and increase their reach
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Content is king
Many of the traditional channels for business development were shut down or limited in the pandemic. Douglas McPherson looks at how to use one channel always open to law firms: content marketing
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First impressions count
What makes a strong and effective law firm website? Nick Francis provides a simple guide to assessing your site and identifying areas for improvement, to make sure your site showcases your firm and helps you win clients
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Preparing for submissions season
Love them or loathe them, the legal directories are here to stay. Victoria Moffat explains how law firms should go about preparing for submission season
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Here comes the rain again
Bob Spence looks at how to restart your rainmaking activities post-lockdown, including how to prioritise your business development efforts, and how to restart stagnant conversations with clients and prospects
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Lights, camera, action!
Ben Trott looks at the rise of video content for law firms under lockdown, and what you can learn to deliver effective, useful content which supports your clients and bolsters your firm’s reputation
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Virtuous circle
Nick Jarrett-Kerr looks at how professionals can break into the circle of trust with clients and colleagues, including in a time of social distancing