Features and Opinion – Page 4
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Feature
Crossing the void
Your law firm could reap rewards in everything from staff motivation to client satisfaction by implementing cross-selling initiatives. Sue Bramall outlines the five key building blocks to get started
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Feature
Made for each other?
Getting and keeping a corporate client is a lot like the dating game – you have to make your choice, get picked, and keep communicating and giving to keep the relationship going. Diana Bentley offers some tips for finding – and keeping – your perfect partner
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Who you know
Your client information is key to generating new business, but too few law firms harness this information effectively. Sue Bramall explains how to use client relationship management tools – from basic spreadsheets to bespoke solutions – to build your business
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Insider knowledge
Competitive intelligence can help you to avoid surprises, think several moves ahead of your rivals and minimise uncertainty when making business decisions. Graeme Dixon explains how you can set up a competitive intelligence function in your firm
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Pressed into service
Local papers can be a valuable source of publicity for law firms, at little cost. So how can you maximise the chances of exposure for you, your team and your firm? Tim Saunders explains
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Standing out
Excellence in client service is a vital tool in the battle for business against new entrants to the legal profession with big marketing budgets. However, it can only be achieved with strong leadership and participation at every stage of the client experience, says Sue Bramall
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Feature
Managing for Success February 2013
This edition features the Financial Benchmarking Survey, ABSs, retirement planning, regulatory change, a business health check, data protection, client care letters, PR, change management, risk management, fees for PI work, and pensions auto-enrolment
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Feature
Managing for Success November 2012
This edition features mergers, inclusive working culture, cross-selling, thought leadership, employing a business development manager, LLP conversion, outsourcing, an employment law update, and social media
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