Features and Opinion – Page 3

  • 14845 linkedin social media icon
    Feature

    Growing your bottom line in 2016: Is LinkedIn worth YOUR time? Part 2

    2016-02-18T14:40:00Z

    In part 2 of their guide to using LinkedIn as a business tool, Emily Miller and Susan Kench explain how to build and engage with your network 

  • Sue Bramall
    Feature

    Conversion rate

    2016-02-10T10:28:00Z

    Do you know which of your firm’s business development activities translate into the most high quality enquiries? How well do you convert those enquiries into instructions? Sue Bramall provides a beginner’s guide to maximising conversion

  • 14845 linkedin social media icon
    Feature

    Growing your bottom line in 2016: Is LinkedIn worth YOUR time? Part 1

    2015-12-07T14:20:00Z

    Emily Miller and Susan Kench explain how LinkedIn can help smaller law firms to generate and support the relationships that grow their client base

  • Fraser Hill
    Feature

    Landing the big fish

    2015-08-19T18:34:00Z

    Trying to win a big new client may seem like a no-brainer, but the bigger the client, the greater the risk. Fraser Hill explains how to decide when to go for that big pitch

  • Search engine
    Feature

    Only connect

    2015-08-04T00:00:00Z

    Many law firms spend most of their online marketing budget on search engine optimisation and pay-per-click advertising. But Graham Jones advocates for a different approach, which could cost you nothing and generate far more business

  • David Gilroy
    Feature

    Who do you know?

    2015-05-14T15:56:00Z

    David Gilroy explains how effective client relationship management can help you keep and win clients, and how to get it right in practice

  • Sue Bramall
    Feature

    Your heart’s content

    2015-02-15T20:56:00Z

    Gone are the days when the extent of a law firm’s content was contributions to academic journals and books. Good quality articles and multimedia content are now an essential business development tool. Sue Bramall explains

  • David Yeoward
    Feature

    Easy does it

    2015-02-15T20:35:00Z

    Business development is a challenge for all law firms, but perhaps especially for the smaller firm. But, David Yeoward insists, it is not rocket science; just five simple steps will ensure you get it right for your business and your clients

  • Rachel Miller
    Feature

    Breaking news

    2014-11-11T00:00:00Z

    E-newsletters can help law firms to stay in touch with clients and prospects, and build relationships – but only if they’re done well. Rachel Miller explains how to get it right, and avoid some of the common pitfalls

  • Sue Bramall
    Feature

    Measure for measure

    2014-05-07T00:00:00Z

    Knowing which marketing activities work best is key to efficient business development for law firms. Sue Bramall explains how to plan for and measure your marketing for maximum impact

  • Crossing the void image
    Feature

    Crossing the void

    2014-02-12T00:00:00Z

    Your law firm could reap rewards in everything from staff motivation to client 
satisfaction by implementing cross-selling initiatives. Sue Bramall outlines the five 
key building blocks to get started

  • Sue Bramall
    Feature

    Who you know

    2013-11-12T00:00:00Z

    Your client information is key to generating new business, but too few law firms harness this information effectively. Sue Bramall explains how to use client relationship management tools – from basic spreadsheets to bespoke solutions – to build your business

  • Insider Knowledge
    Feature

    Insider knowledge

    2013-11-12T00:00:00Z

    Competitive intelligence can help you to avoid surprises, think several moves ahead of your rivals and minimise uncertainty when making business decisions. Graeme Dixon explains how you can set up a competitive intelligence function in your firm

  • Made for each other
    Feature

    Made for each other?

    2013-11-12T00:00:00Z

    Getting and keeping a corporate client is a lot like the dating game – you have to make your choice, get picked, and keep communicating and giving to keep the relationship going. Diana Bentley offers some tips for finding – and keeping – your perfect partner

  • Tim Saunders
    Feature

    Pressed into service

    2013-08-13T00:00:00Z

    Local papers can be a valuable source of publicity for law firms, at little cost. So how can you maximise the chances of exposure for you, your team and your firm? Tim Saunders explains

  • Sue Bramall
    Feature

    Standing out

    2013-05-14T00:00:00Z

    Excellence in client service is a vital tool in the battle for business against new entrants to the legal profession with big marketing budgets. However, it can only be achieved with strong leadership and participation at every stage of the client experience, says Sue Bramall

  • Managing for Success February 2013 cover image
    Feature

    Managing for Success February 2013

    2013-02-08T19:07:00Z

    This edition features the Financial Benchmarking Survey, ABSs, retirement planning, regulatory change, a business health check, data protection, client care letters, PR, change management, risk management, fees for PI work, and pensions auto-enrolment  

  • Managing for Success November 2012 cover image
    Feature

    Managing for Success November 2012

    2012-11-12T19:15:00Z

    This edition features mergers, inclusive working culture, cross-selling, thought leadership, employing a business development manager, LLP conversion, outsourcing, an employment law update, and social media