Features and Opinion – Page 3
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FeatureWindow of opportunity
Gavin Ward explains how firms can use their websites and online presence to grow the reputation of their solicitors, practice areas and sector groups, acquire new clients from the internet, and ultimately succeed online
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FeatureThe main event
Events can help you promote your firm to new and existing clients, and build relationships – but only if you do it well. Annaliese Fiehn provides her top tips for planning an event
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FeatureSite for sore eyes
If you’re looking to relaunch your firm’s website, or develop a site for a new firm, you need to know the common pitfalls to avoid, to give you the best chance of success. Sue Bramall and Peter Wright offer some real-life cautionary tales
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FeatureIn the Manager's Chair: Spinning plates
Duncan Wood talks to Ann Harrison, chairwoman of Stephensons and member of the Law Management Section committee, about juggling multiple roles, presiding over a period of impressive organic growth, and making plans for the future
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FeatureTurning the conversation
From social media to review sites, there are conversations going on out there about your business. You need to know how to react when one of those turns negative, so you can avoid lasting damage to your online reputation. David Gilroy explains
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FeatureDefying conventional wisdom
Partner Jeremy Holt discusses growing and running a law firm, according to ‘conventional wisdom’.
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FeatureSpread the word
Law firms are increasingly recognising the value of content marketing to showcase their expertise, but there is no point writing great content if it cannot be found by potential clients. Gavin Ward provides his 10 top tips for effective online content distribution
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FeatureHero of our time
In an increasingly competitive market, legal businesses need to find a way to stand out from the crowd. One option, especially for high street and full-service firms, is to aim to become a ‘local hero’ business. Barry Wilkinson explains
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FeatureRinging the changes
In conversation with Elizabeth Noone, Christina Blacklaws reflects on her new role as deputy vice president of the Law Society, and discusses effective leadership and pressing issues for the profession
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FeatureFive business development options that don’t involve networking
A lawyer’s career hinges on their ability to win work. Douglas McPherson suggests five alternative options for those that don’t like formal networking
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FeatureThe PSC register: what legal practice managers need to know
The requirement for a register of ‘persons with significant control’ came into force on 6 April 2016. Alison Matthews explains what you need to know
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FeatureFirst things first
A clear understanding of your firm’s brand – at its simplest, what it sells, to whom, and why – is an essential first step in ensuring you deploy your marketing resource effectively to win the business you want. Ben Kamble explains
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FeatureRunning for my life
Sally Azarmi began training for the London Marathon last year, despite never having run competitively before, and having a painful condition in one leg. And the training taught her more about running her law firm than she ever could have expected
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FeatureGunning for success
With a distinguished career as a law firm partner behind him, Darryl Cooke co-founded a law firm, gunnercooke, on an innovative new model. He explains to Duncan Wood how the firm is challenging the way that legal services are delivered
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FeaturePiece of mind
One simple technique can help lawyers with everything from stress to client care, time management to leadership: mindfulness. Martin Stepek, in conversation with Peter Nicholson, explains how it works, and how he has implemented it in his firm.
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FeatureSilver service
Clients are rarely able to judge you on how well you know the law, but they can judge you on how well you look after them: your opening hours, how your reception looks, the clarity of your communications. Kerry Underwood offers his tips for top-quality client service
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FeatureBook review: LinkedIn for Lawyers – Developing a Profile to Grow Your Practice
Can LinkedIn help lawyers improve their practice in an efficient and cost effective way, or is it a time-consuming luxury? Barry Wilkinson reviews LinkedIn for Lawyers - Developing a Profile to Grow Your Practice (by Emily Miller and Kirsten Hodgson) and offers his verdict
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FeatureGrowing your bottom line in 2016: Is LinkedIn worth YOUR time? Part 2
In part 2 of their guide to using LinkedIn as a business tool, Emily Miller and Susan Kench explain how to build and engage with your network
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FeatureConversion rate
Do you know which of your firm’s business development activities translate into the most high quality enquiries? How well do you convert those enquiries into instructions? Sue Bramall provides a beginner’s guide to maximising conversion
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