Features and Opinion – Page 3
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FeatureHero of our time
In an increasingly competitive market, legal businesses need to find a way to stand out from the crowd. One option, especially for high street and full-service firms, is to aim to become a ‘local hero’ business. Barry Wilkinson explains
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FeatureRinging the changes
In conversation with Elizabeth Noone, Christina Blacklaws reflects on her new role as deputy vice president of the Law Society, and discusses effective leadership and pressing issues for the profession
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FeatureFive business development options that don’t involve networking
A lawyer’s career hinges on their ability to win work. Douglas McPherson suggests five alternative options for those that don’t like formal networking
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FeatureThe PSC register: what legal practice managers need to know
The requirement for a register of ‘persons with significant control’ came into force on 6 April 2016. Alison Matthews explains what you need to know
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FeatureFirst things first
A clear understanding of your firm’s brand – at its simplest, what it sells, to whom, and why – is an essential first step in ensuring you deploy your marketing resource effectively to win the business you want. Ben Kamble explains
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FeatureRunning for my life
Sally Azarmi began training for the London Marathon last year, despite never having run competitively before, and having a painful condition in one leg. And the training taught her more about running her law firm than she ever could have expected
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FeatureGunning for success
With a distinguished career as a law firm partner behind him, Darryl Cooke co-founded a law firm, gunnercooke, on an innovative new model. He explains to Duncan Wood how the firm is challenging the way that legal services are delivered
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FeaturePiece of mind
One simple technique can help lawyers with everything from stress to client care, time management to leadership: mindfulness. Martin Stepek, in conversation with Peter Nicholson, explains how it works, and how he has implemented it in his firm.
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FeatureSilver service
Clients are rarely able to judge you on how well you know the law, but they can judge you on how well you look after them: your opening hours, how your reception looks, the clarity of your communications. Kerry Underwood offers his tips for top-quality client service
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FeatureBook review: LinkedIn for Lawyers – Developing a Profile to Grow Your Practice
Can LinkedIn help lawyers improve their practice in an efficient and cost effective way, or is it a time-consuming luxury? Barry Wilkinson reviews LinkedIn for Lawyers - Developing a Profile to Grow Your Practice (by Emily Miller and Kirsten Hodgson) and offers his verdict
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FeatureGrowing your bottom line in 2016: Is LinkedIn worth YOUR time? Part 2
In part 2 of their guide to using LinkedIn as a business tool, Emily Miller and Susan Kench explain how to build and engage with your network
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FeatureConversion rate
Do you know which of your firm’s business development activities translate into the most high quality enquiries? How well do you convert those enquiries into instructions? Sue Bramall provides a beginner’s guide to maximising conversion
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FeatureGrowing your bottom line in 2016: Is LinkedIn worth YOUR time? Part 1
Emily Miller and Susan Kench explain how LinkedIn can help smaller law firms to generate and support the relationships that grow their client base
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FeatureLanding the big fish
Trying to win a big new client may seem like a no-brainer, but the bigger the client, the greater the risk. Fraser Hill explains how to decide when to go for that big pitch
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FeatureOnly connect
Many law firms spend most of their online marketing budget on search engine optimisation and pay-per-click advertising. But Graham Jones advocates for a different approach, which could cost you nothing and generate far more business
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FeatureWho do you know?
David Gilroy explains how effective client relationship management can help you keep and win clients, and how to get it right in practice
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FeatureYour heart’s content
Gone are the days when the extent of a law firm’s content was contributions to academic journals and books. Good quality articles and multimedia content are now an essential business development tool. Sue Bramall explains
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FeatureEasy does it
Business development is a challenge for all law firms, but perhaps especially for the smaller firm. But, David Yeoward insists, it is not rocket science; just five simple steps will ensure you get it right for your business and your clients
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FeatureBreaking news
E-newsletters can help law firms to stay in touch with clients and prospects, and build relationships – but only if they’re done well. Rachel Miller explains how to get it right, and avoid some of the common pitfalls
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FeatureMeasure for measure
Knowing which marketing activities work best is key to efficient business development for law firms. Sue Bramall explains how to plan for and measure your marketing for maximum impact
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