Features and Opinion
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FeatureHow to define your firm’s brand
In a crowded legal market, a strong brand will set your firm apart. Oliver Eardley, principal marketing consultant at digital marketing agency Add People, shares six key strategies to define your brand, build trust and attract clients
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FeatureCulture crafting: insights from the top 100 law firms
Lara Squires looks at what we can learn from the values of the top 100 law firms
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FeatureStay on message
Melissa Davis outlines how to build a successful brand by harnessing the relationship between internal law firm culture and public relations
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FeatureSpreading the word
Gav Ward looks at the opportunities for using artificial intelligence in content marketing and the potential risks of doing so
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FeatureWinning ways
Sue Bramall, who has participated in several award panels for law firm marketing, shares her top tips for success
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FeatureCulture club
How do you create an effective business development culture? Douglas McPherson offers some steps for success
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FeatureCrisis averted
Social media has made it easier than ever for negative stories to spread. Reputation management specialist Nick McAleenan sets out what to consider if your firm is under fire
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FeatureCharm offensive
Lauren Bridgen shares Simmons & Simmons’ journey of setting up its client programme and how this has helped drive its growth strategy
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FeatureMaking a mark
Tim Newsome gives a brief overview of how trademarks work and how they can apply to various features of the web
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FeatureWinning formula
How can you win clients in a cost-sensitive economy? Emma Egerton-Jones investigates
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FeatureThe right hire
Andre Thomas outlines three key steps to hiring the right person for your firm
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FeatureGrowing gains
Legal business development is based on good client relationships but lawyers all too frequently waste opportunities to build meaningful connections. Robin Dicks explains the right questions to ask to refine your growth strategy and win more work
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FeatureReady to launch
Sally Thompson and Sue Bramall share their step-by-step approach to the rebranding and relaunch of a new website at a law firm
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FeatureTelling tales
Brendan Pittaway outlines how and why you should use public relations to build your business
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FeatureConsultancy matters
Lucy Trevelyan looks at the increasing popularity of the consultancy model of providing legal services
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FeatureFeedback loop
Amanda Croxon explains why you need to embrace online reviews as a way of enhancing your reputation, how you should handle responding to negative feedback, and what to do with fake reviews
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FeatureUnder the microscope
Victoria Moffatt investigates how current affairs have brought law firms under scrutiny, and what firms can do to manage reputation when they have ‘unpopular’ clients
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FeatureLay of the land
Oktra share some examples of how firms are maximising their office space for hybrid and flexible working
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FeatureFuture proof
Michelle Howard discusses how you can future proof your firm by building brand value for your clients
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