Ben Trott
Ben Trott is the managing director of law firm marketing agency Marketing Lawyers
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Lights, camera, action!
Ben Trott looks at the rise of video content for law firms under lockdown, and what you can learn to deliver effective, useful content which supports your clients and bolsters your firm’s reputation
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The eye of the beholder
You may think you can change your brand by changing your logo, but brand is far more about how clients and staff – both current and potential – perceive you. Ben Trott looks at how to understand and influence your firm’s brand
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Search and rescue
Ben Trott provides a beginner’s guide to search engine optimisation – what it is, how it can help you win new clients, and the pitfalls to watch out for