Ben Trott

Ben Trott

Ben Trott is the managing director of law firm marketing agency Marketing Lawyers

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    Feature

    The eye of the beholder

    2020-04-07T01:00:00

    You may think you can change your brand by changing your logo, but brand is far more about how clients and staff – both current and potential – perceive you. Ben Trott looks at how to understand and influence your firm’s brand

  • Ben Trott
    Feature

    Search and rescue

    2020-01-14T00:00:00

    Ben Trott provides a beginner’s guide to search engine optimisation – what it is, how it can help you win new clients, and the pitfalls to watch out for