Susan Hallam
Susan Hallam is managing director of Hallam Internet Limited (www.hallaminternet.com), a full service digital marketing agency A longer version of this article was first published in the Internet Newsletter for Lawyers at www.infolaw.co.uk
- Feature
The highest bidder?
Pay-per-click advertising is now a key part of marketing for law firms, but should you also consider bidding on your competitors’ keywords? Susan Hallam looks at the benefits and risks