Joe Reevy has been advising law firms on more cost-effective business development since he retired from partnership in 1998. He founded words4business.com, which supplies b2c content for law firms, and LegalRSS.uk, which automates content delivery and web-based business development. He is currently working on crosselerator.com, an automated cross-selling tool for all ‘silo’ businesses
Joe Reevy offers his personal perspective on why law firms need to keep their focus commercial and to avoid getting distracted by the next big thing.
Many law firms focus far more on winning new clients – getting a bigger slice of the cake – than getting new business from existing clients – baking a bigger cake. Joe Reevy explains how to use customer relationship management to build an effective cross-selling process for your firm