Bernard Marr

Bernard Marr

Bernard Marr is one of the world’s leading KPI and business performance experts. He is the author of the books Key Performance Indicators for Dummies (John Wiley & Sons, 2015) and 25 Need-to-Know Key Performance Indicators (Pearson, 2014). He is founder and CEO of the Advanced Performance Institute (

  • Key

    Weights and measures


    Key performance indicators are an essential tool to help you understand how your business is performing, and make improvements to everything from profits to client care. Bernard Marr provides a practical guide – and outlines some of the common pitfalls