Features and Opinion

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Making a mark

2024-01-30T00:00:00Z

Tim Newsome gives a brief overview of how trademarks work and how they can apply to various features of the web

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Winning formula

2024-01-30T00:00:00Z

How can you win clients in a cost-sensitive economy? Emma Egerton-Jones investigates

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The right hire

2023-10-17T00:00:00Z

Andre Thomas outlines three key steps to hiring the right person for your firm

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Growing gains

2023-08-10T00:00:00Z

Legal business development is based on good client relationships but lawyers all too frequently waste opportunities to build meaningful connections. Robin Dicks explains the right questions to ask to refine your growth strategy and win more work

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Ready to launch

2023-08-10T00:00:00Z

Sally Thompson and Sue Bramall share their step-by-step approach to the rebranding and relaunch of a new website at a law firm

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Consultancy matters

2023-08-10T00:00:00Z

Lucy Trevelyan looks at the increasing popularity of the consultancy model of providing legal services

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Telling tales

2023-08-10T00:00:00Z

Brendan Pittaway outlines how and why you should use public relations to build your business

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Feedback loop

2022-07-21T15:19:00Z

Amanda Croxon explains why you need to embrace online reviews as a way of enhancing your reputation, how you should handle responding to negative feedback, and what to do with fake reviews

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Under the microscope

2022-07-21T14:54:00Z

Victoria Moffatt investigates how current affairs have brought law firms under scrutiny, and what firms can do to manage reputation when they have ‘unpopular’ clients

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Lay of the land

2022-07-21T13:38:00Z

Oktra share some examples of how firms are maximising their office space for hybrid and flexible working

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Future proof

2021-10-18T00:00:00Z

Michelle Howard discusses how you can future proof your firm by building brand value for your clients

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Skin deep

2021-07-06T00:00:00Z

Convincing clients or potential recruits that your firm has strong diversity credentials is more than just jazzing up your website. A commitment to diversity must be embedded within a firm’s culture, says Sue Bramall

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An unfair disadvantage

2021-06-30T08:25:00Z

Victoria Moffatt analyses how women have been disproportionately affected by COVID-19 and speaks to lawyers about their experiences working from home.

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Press play

2021-04-13T00:00:00Z

Victoria Moffatt explains how law firm leaders can harness the power of media relations to market their firms and increase their reach

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Content is king

2021-01-19T00:01:00Z

Many of the traditional channels for business development were shut down or limited in the pandemic. Douglas McPherson looks at how to use one channel always open to law firms: content marketing

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First impressions count

2021-01-19T00:01:00Z

What makes a strong and effective law firm website? Nick Francis provides a simple guide to assessing your site and identifying areas for improvement, to make sure your site showcases your firm and helps you win clients

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Preparing for submissions season

2020-11-18T16:47:00Z

Love them or loathe them, the legal directories are here to stay. Victoria Moffat explains how law firms should go about preparing for submission season

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Here comes the rain again

2020-10-06T00:00:00Z

Bob Spence looks at how to restart your rainmaking activities post-lockdown, including how to prioritise your business development efforts, and how to restart stagnant conversations with clients and prospects 

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Lights, camera, action!

2020-07-07T00:00:00Z

Ben Trott looks at the rise of video content for law firms under lockdown, and what you can learn to deliver effective, useful content which supports your clients and bolsters your firm’s reputation 

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Virtuous circle

2020-07-07T00:00:00Z

Nick Jarrett-Kerr looks at how professionals can break into the circle of trust with clients and colleagues, including in a time of social distancing