Gavin Ward
Gav Ward is director at MLT Digital, which blends artificial-intelligence enhanced marketing strategies with legal expertise to drive growth and success for law firms
FeatureSpreading the word
Gav Ward looks at the opportunities for using artificial intelligence in content marketing and the potential risks of doing so
FeatureWindow of opportunity
Gavin Ward explains how firms can use their websites and online presence to grow the reputation of their solicitors, practice areas and sector groups, acquire new clients from the internet, and ultimately succeed online
FeatureSpread the word
Law firms are increasingly recognising the value of content marketing to showcase their expertise, but there is no point writing great content if it cannot be found by potential clients. Gavin Ward provides his 10 top tips for effective online content distribution