Charity Will Aid has apologised to solicitors for emailing thousands of members of the public with a wills promotion in partnership with Co-operative Legal Services containing the words ‘you don’t have to see a solicitor’.

The Law Society Gazette reports that the email was sent to 10,000 inquirers who had failed to get wills written under the scheme, promoting ‘alternative offers’ from one of three partners who had agreed to donate part of their fee.

James Huitson, Will Aid’s chair, apologised, saying the email was ‘a limited piece of test marketing’. In a statement, he said: 

‘We should have been more sensitive to any potential upset this would cause and the impact of this on our relationship with some of the firms that have supported us in the past.

‘We would like to apologise for this, it is a lesson learned and will form a significant part of how we evaluate future activity outside of our November campaign. We also remain absolutely committed to promoting the value of solicitors in the production of legally valid wills.’