Former lawyer and entrepreneur Jonathan Fields said that the way lawyers ’are taught to think, see the world and operate as a lawyer shuts down nearly every entrepreneurial instinct.’ So can lawyers in small firms be entrepreneurs? Well if you think and see the world differently and operate more like a business person than a lawyer you’ll have a chance!
In ‘The E-Myth Attorney: Why Most Legal Practices Don’t Work and What to Do About It’ by Michael E. Gerber, Robert Armstrong and Sanford Fisch, it is pointed out that ‘many lawyers justify their evasion of their responsibility to run their practice as a business on the ground that to focus on ’business‘ is somehow immoral or unethical for a lawyer. They tell themselves that there is something impure, inelegant, or even unprofessional about thinking of their practice in business terms.’
In my keynote address to the Small Firms Division annual conference, I will give an insight as to how I see and operate my law firm very much as a business. You will hear real life examples of how I’ve grown Inksters over a 16-year period and my ambitious plans for future growth and expansion.
One theme that will run through my talk is that of improvement. I believe that you can make lots of little changes to improve many facets of a law practice, and these will cumulatively reinvent it.
I’ll talk about: identity, office environment, the internet, social media, marketing, geographical reach, the cloud, legal process engineering, service, KPIs, self-employed consultants, corporate social responsibility and having fun.
You should as a result, leave the Small Firms Division annual conference with more than an idea or two on how to make your law firm more entrepreneurial.
Brian will give the keynote speech at this year’s conference.
Book your place at the Small Firms Division annual conference: