In 2016, president of the Law Society Robert Bourns launched the Pride in the Profession campaign that aims to promote the vital role that solicitors of England and Wales play in the economy, justice system, and communities.

As part of the campaign, the Law Society has published the Pride in the Profession booklet . It showcases the outstanding work that the profession is doing and looks at how the Law Society is promoting and supporting solicitors. It also includes models of pro bono delivery to help practitioners and firms develop their own pro bono work.