Firms boost online presence – but who's best at content sharing?
Leading law firms have dramatically upped their game when it comes to sharing content online and engaging with social media, research has found.
Press play
Victoria Moffatt explains how law firm leaders can harness the power of media relations to market their firms and increase their reach
Content is king
Many of the traditional channels for business development were shut down or limited in the pandemic. Douglas McPherson looks at how to use one channel always open to law firms: content marketing
First impressions count
What makes a strong and effective law firm website? Nick Francis provides a simple guide to assessing your site and identifying areas for improvement, to make sure your site showcases your firm and helps you win clients
Preparing for submissions season
Love them or loathe them, the legal directories are here to stay. Victoria Moffat explains how law firms should go about preparing for submission season
Here comes the rain again
Bob Spence looks at how to restart your rainmaking activities post-lockdown, including how to prioritise your business development efforts, and how to restart stagnant conversations with clients and prospects
Lights, camera, action!
Ben Trott looks at the rise of video content for law firms under lockdown, and what you can learn to deliver effective, useful content which supports your clients and bolsters your firm’s reputation
Virtuous circle
Nick Jarrett-Kerr looks at how professionals can break into the circle of trust with clients and colleagues, including in a time of social distancing
