Firms boost online presence – but who's best at content sharing?
Leading law firms have dramatically upped their game when it comes to sharing content online and engaging with social media, research has found.
£3bn bill for ‘no-deal’ Brexit
Almost £3bn could be stripped from legal sector turnover by 2025 if the UK crashes out of the EU without a deal according to economic forecasts released by the Law Society.
Lights, camera, action!
Ben Trott looks at the rise of video content for law firms under lockdown, and what you can learn to deliver effective, useful content which supports your clients and bolsters your firm’s reputation
Virtuous circle
Nick Jarrett-Kerr looks at how professionals can break into the circle of trust with clients and colleagues, including in a time of social distancing
Screen capture
Clients and prospects are now used to using webcams and teleconferencing software for meetings – and are unlikely to change their habits after lockdown. Bob Spence looks at how rainmakers can use technology to conduct effective business development online
Shuffle the cards
Exchanging business cards at networking events is part of most law firms’ business development activity. Bob Spence looks at why this may not be the best use of time, and how else you can build your network and win new business
The eye of the beholder
You may think you can change your brand by changing your logo, but brand is far more about how clients and staff – both current and potential – perceive you. Ben Trott looks at how to understand and influence your firm’s brand
Search and rescue
Ben Trott provides a beginner’s guide to search engine optimisation – what it is, how it can help you win new clients, and the pitfalls to watch out for
Mixing it up
Do you know how to influence a potential client’s decision-making process so they choose you over a competitor? Neil Quantick looks at what law firms can learn from two key marketing theories: the buyer decision process and the marketing mix
