Future proof
Michelle Howard discusses how you can future proof your firm by building brand value for your clients
Skin deep
Convincing clients or potential recruits that your firm has strong diversity credentials is more than just jazzing up your website. A commitment to diversity must be embedded within a firm’s culture, says Sue Bramall
An unfair disadvantage
Victoria Moffatt analyses how women have been disproportionately affected by COVID-19 and speaks to lawyers about their experiences working from home.
Press play
Victoria Moffatt explains how law firm leaders can harness the power of media relations to market their firms and increase their reach
Content is king
Many of the traditional channels for business development were shut down or limited in the pandemic. Douglas McPherson looks at how to use one channel always open to law firms: content marketing
First impressions count
What makes a strong and effective law firm website? Nick Francis provides a simple guide to assessing your site and identifying areas for improvement, to make sure your site showcases your firm and helps you win clients
Preparing for submissions season
Love them or loathe them, the legal directories are here to stay. Victoria Moffat explains how law firms should go about preparing for submission season