Larry Cattle looks at the value of small insights gained from research with your potential and current clients, and how it can make a big difference to client attraction and retention
Many law firms focus far more on winning new clients – getting a bigger slice of the cake – than getting new business from existing clients – baking a bigger cake. Joe Reevy explains how to use customer relationship management to build an effective cross-selling process for your firm
As part of our cybersecurity and scam prevention support for law firms, we’ve launched a weekly email digest of cybersecurity news relevant to the legal sector – sign up now
A risk register may seem like just another regulatory requirement, but an effective one can help you not only identify and mitigate risks, but also reduce your insurance premiums, build client loyalty, and reduce complaints. Pearl Moses explains.
Pay-per-click advertising is now a key part of marketing for law firms, but should you also consider bidding on your competitors’ keywords? Susan Hallam looks at the benefits and risks
Procuring and implementing a new case or practice management system is a huge project, and one that Ann Harrison knows well: her firm is just two months after go-live. Here, she provides some tips on how to get the process right in your own firm