Including marketing, winning new clients, and communication
Almost £3bn could be stripped from legal sector turnover by 2025 if the UK crashes out of the EU without a deal according to economic forecasts released by the Law Society.
Efforts to persuade legal services consumers to shop around for their lawyer appear to be making little headway.
Would you be interested in being interviewed by a journalist on either topic and sharing your experiences with other Section members?
Proposals for sweeping changes to the solicitor rulebook would create a wild west marketplace for legal services.
The survey is now open for contributions
The Law Management Section offers a Section member the amazing opportunity of free LinkedIn tuition
The Law Society has published a report on the future of legal services
The Law Society’s consumer-facing campaign, designed to support solicitors and the legal profession, launched on 1 September
What’s the right option for marketing in your firm? Should you have a marketing committee or make a single partner responsible? Should you appoint internally, recruit or outsource? Sue Bramall provides her top tips
Barry Wilkinson reviews a recent book on how to become the firm of choice, which takes the innovative approach of presenting its lessons through a case study of a firm wanting to make radical change
Larry Cattle looks at the value of small insights gained from research with your potential and current clients, and how it can make a big difference to client attraction and retention
Pay-per-click advertising is now a key part of marketing for law firms, but should you also consider bidding on your competitors’ keywords? Susan Hallam looks at the benefits and risks
Many law firms focus far more on winning new clients – getting a bigger slice of the cake – than getting new business from existing clients – baking a bigger cake. Joe Reevy explains how to use customer relationship management to build an effective cross-selling process for your firm
So your firm has won an award? Great news, but don’t stop there. By taking the right steps now, you can capitalise on your win and make it work for you for years to come. Kate Adam provides a step-by-step guide to using an award win as a marketing tool
Gavin Ward explains how firms can use their websites and online presence to grow the reputation of their solicitors, practice areas and sector groups, acquire new clients from the internet, and ultimately succeed online
Events can help you promote your firm to new and existing clients, and build relationships – but only if you do it well. Annaliese Fiehn provides her top tips for planning an event
If you’re looking to relaunch your firm’s website, or develop a site for a new firm, you need to know the common pitfalls to avoid, to give you the best chance of success. Sue Bramall and Peter Wright offer some real-life cautionary tales
Duncan Wood talks to Ann Harrison, chairwoman of Stephensons and member of the Law Management Section committee, about juggling multiple roles, presiding over a period of impressive organic growth, and making plans for the future
From social media to review sites, there are conversations going on out there about your business. You need to know how to react when one of those turns negative, so you can avoid lasting damage to your online reputation. David Gilroy explains
Partner Jeremy Holt discusses growing and running a law firm, according to ‘conventional wisdom’.
Law firms are increasingly recognising the value of content marketing to showcase their expertise, but there is no point writing great content if it cannot be found by potential clients. Gavin Ward provides his 10 top tips for effective online content distribution
In an increasingly competitive market, legal businesses need to find a way to stand out from the crowd. One option, especially for high street and full-service firms, is to aim to become a ‘local hero’ business. Barry Wilkinson explains
In conversation with Elizabeth Noone, Christina Blacklaws reflects on her new role as deputy vice president of the Law Society, and discusses effective leadership and pressing issues for the profession
A lawyer’s career hinges on their ability to win work. Douglas McPherson suggests five alternative options for those that don’t like formal networking
The requirement for a register of ‘persons with significant control’ came into force on 6 April 2016. Alison Matthews explains what you need to know
A clear understanding of your firm’s brand – at its simplest, what it sells, to whom, and why – is an essential first step in ensuring you deploy your marketing resource effectively to win the business you want. Ben Kamble explains
Sally Azarmi began training for the London Marathon last year, despite never having run competitively before, and having a painful condition in one leg. And the training taught her more about running her law firm than she ever could have expected
With a distinguished career as a law firm partner behind him, Darryl Cooke co-founded a law firm, gunnercooke, on an innovative new model. He explains to Duncan Wood how the firm is challenging the way that legal services are delivered