Douglas McPherson
Douglas McPherson is a director at Size 10½ Boots and the author of The Visible Lawyer
- Feature
Content is king
Many of the traditional channels for business development were shut down or limited in the pandemic. Douglas McPherson looks at how to use one channel always open to law firms: content marketing
FeatureFive business development options that don’t involve networking
A lawyer’s career hinges on their ability to win work. Douglas McPherson suggests five alternative options for those that don’t like formal networking