Law firms risk missing out on significant amounts of business because they fail to properly handle incoming calls and emails, mystery shopper research has found.
Efforts to persuade legal services consumers to shop around for their lawyer appear to be making little headway.
Lucy Trevelyan looks at the professional indemnity insurance landscape for the years ahead. How can firms take advantage of a soft market and prepare for it hardening? What might proposed changes to minimum cover mean for the profession and clients?
Barry Wilkinson reviews a recent book on how to become the firm of choice, which takes the innovative approach of presenting its lessons through a case study of a firm wanting to make radical change
Law firms have less than six weeks to ensure they comply with the General Data Protection Regulation. As part of our series of articles, Leanne Yendell explains the changes her firm has made to ensure its marketing communications comply
A third of firms say improving client experience is their top strategic priority. Client journey mapping provides a simple, structured process for delivering more consistent client service and enhancing profitability, argue Alastair Beddow and Ben Kent
Larry Cattle looks at the value of small insights gained from research with your potential and current clients, and how it can make a big difference to client attraction and retention
Many law firms focus far more on winning new clients – getting a bigger slice of the cake – than getting new business from existing clients – baking a bigger cake. Joe Reevy explains how to use customer relationship management to build an effective cross-selling process for your firm
A move by the Serious Fraud Office (SFO) to limit the role of legal advisers to witnesses in fraud investigations has prompted the Law Society to publish guidance for solicitors.
Events can help you promote your firm to new and existing clients, and build relationships – but only if you do it well. Annaliese Fiehn provides her top tips for planning an event