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  • joe reevy 140x94

    Piece of cake

    4 July 2017 By Joe Reevy

    Many law firms focus far more on winning new clients – getting a bigger slice of the cake – than getting new business from existing clients – baking a bigger cake. Joe Reevy explains how to use customer relationship management to build an effective cross-selling process for your firm

  • kate adam 140x96

    On a roll

    11 April 2017 By Kate Adam

    So your firm has won an award? Great news, but don’t stop there. By taking the right steps now, you can capitalise on your win and make it work for you for years to come. Kate Adam provides a step-by-step guide to using an award win as a marketing tool

  • gavin ward 140x96

    Window of opportunity

    11 April 2017 By Gavin Ward

    Gavin Ward explains how firms can use their websites and online presence to grow the reputation of their solicitors, practice areas and sector groups, acquire new clients from the internet, and ultimately succeed online

  • annaliese fiehn

    The main event

    31 January 2017 By Annaliese Fiehn

    Events can help you promote your firm to new and existing clients, and build relationships – but only if you do it well. Annaliese Fiehn provides her top tips for planning an event

  • Sue Bramall

    Site for sore eyes

    31 January 2017 By Sue Bramall, Peter Wright

    If you’re looking to relaunch your firm’s website, or develop a site for a new firm, you need to know the common pitfalls to avoid, to give you the best chance of success. Sue Bramall and Peter Wright offer some real-life cautionary tales

  • ann harrison 140x96

    In the Manager's Chair: Spinning plates

    8 November 2016 By Duncan Wood

    Duncan Wood talks to Ann Harrison, chairwoman of Stephensons and member of the Law Management Section committee, about juggling multiple roles, presiding over a period of impressive organic growth, and making plans for the future

  • hand grabbing phones

    Turning the conversation

    8 November 2016 By David Gilroy

    From social media to review sites, there are conversations going on out there about your business. You need to know how to react when one of those turns negative, so you can avoid lasting damage to your online reputation. David Gilroy explains

  • Picture of Jeremy Holt

    Defying conventional wisdom

    30 August 2016

    Partner Jeremy Holt discusses growing and running a law firm, according to ‘conventional wisdom’.

  • gavin ward 140x96

    Spread the word

    2 August 2016 By Gavin Ward

    Law firms are increasingly recognising the value of content marketing to showcase their expertise, but there is no point writing great content if it cannot be found by potential clients. Gavin Ward provides his 10 top tips for effective online content distribution

  • Barry Wilkinson

    Hero of our time

    2 August 2016 By Barry Wilkinson

    In an increasingly competitive market, legal businesses need to find a way to stand out from the crowd. One option, especially for high street and full-service firms, is to aim to become a ‘local hero’ business. Barry Wilkinson explains

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