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  • Sue Bramall

    Pick and choose

    3 July 2018 By Sue Bramall

    What’s the right option for marketing in your firm? Should you have a marketing committee or make a single partner responsible? Should you appoint internally, recruit or outsource? Sue Bramall provides her top tips

  • Barry Wilkinson

    Choice morsels

    8 June 2018 By Barry Wilkinson

    Barry Wilkinson reviews a recent book on how to become the firm of choice, which takes the innovative approach of presenting its lessons through a case study of a firm wanting to make radical change

  • larry cattle

    Sliced and diced

    16 January 2018 By Larry Cattle

    Larry Cattle looks at the value of small insights gained from research with your potential and current clients, and how it can make a big difference to client attraction and retention

  • Susan Hallam

    The highest bidder?

    16 January 2018 By Susan Hallam

    Pay-per-click advertising is now a key part of marketing for law firms, but should you also consider bidding on your competitors’ keywords? Susan Hallam looks at the benefits and risks

  • joe reevy 140x94

    Piece of cake

    4 July 2017 By Joe Reevy

    Many law firms focus far more on winning new clients – getting a bigger slice of the cake – than getting new business from existing clients – baking a bigger cake. Joe Reevy explains how to use customer relationship management to build an effective cross-selling process for your firm

  • kate adam 140x96

    On a roll

    11 April 2017 By Kate Adam

    So your firm has won an award? Great news, but don’t stop there. By taking the right steps now, you can capitalise on your win and make it work for you for years to come. Kate Adam provides a step-by-step guide to using an award win as a marketing tool

  • gavin ward 140x96

    Window of opportunity

    11 April 2017 By Gavin Ward

    Gavin Ward explains how firms can use their websites and online presence to grow the reputation of their solicitors, practice areas and sector groups, acquire new clients from the internet, and ultimately succeed online

  • annaliese fiehn

    The main event

    31 January 2017 By Annaliese Fiehn

    Events can help you promote your firm to new and existing clients, and build relationships – but only if you do it well. Annaliese Fiehn provides her top tips for planning an event

  • Sue Bramall

    Site for sore eyes

    31 January 2017 By Sue Bramall, Peter Wright

    If you’re looking to relaunch your firm’s website, or develop a site for a new firm, you need to know the common pitfalls to avoid, to give you the best chance of success. Sue Bramall and Peter Wright offer some real-life cautionary tales

  • ann harrison 140x96

    In the Manager's Chair: Spinning plates

    8 November 2016 By Duncan Wood

    Duncan Wood talks to Ann Harrison, chairwoman of Stephensons and member of the Law Management Section committee, about juggling multiple roles, presiding over a period of impressive organic growth, and making plans for the future

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