Barry Wilkinson reviews a recent book on how to become the firm of choice, which takes the innovative approach of presenting its lessons through a case study of a firm wanting to make radical change
Law firms have less than six weeks to ensure they comply with the General Data Protection Regulation. As part of our series of articles, Leanne Yendell explains the changes her firm has made to ensure its marketing communications comply
A third of firms say improving client experience is their top strategic priority. Client journey mapping provides a simple, structured process for delivering more consistent client service and enhancing profitability, argue Alastair Beddow and Ben Kent
Larry Cattle looks at the value of small insights gained from research with your potential and current clients, and how it can make a big difference to client attraction and retention
Many law firms focus far more on winning new clients – getting a bigger slice of the cake – than getting new business from existing clients – baking a bigger cake. Joe Reevy explains how to use customer relationship management to build an effective cross-selling process for your firm
A move by the Serious Fraud Office (SFO) to limit the role of legal advisers to witnesses in fraud investigations has prompted the Law Society to publish guidance for solicitors.
Events can help you promote your firm to new and existing clients, and build relationships – but only if you do it well. Annaliese Fiehn provides her top tips for planning an event
Peter Irvine looks at the potential hazards faced by solicitors dealing with conveyancing transactions with a foreign element, including where payments come from a third party, and how to minimise the risks
From social media to review sites, there are conversations going on out there about your business. You need to know how to react when one of those turns negative, so you can avoid lasting damage to your online reputation. David Gilroy explains
This breakfast session will rehearse typical scenarios and give you tips to tackle festive networking with confidence, purpose and style, making the best use of your time and energy.